Golden Pass - London's All-In-One Sightseeing Ticket

Why you should buy your ticket on Family Days.

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Highlights

Discover London at your own pace with the Golden Pass , the all-inclusive ticket that lets you experience the city's best attractions. Enjoy unlimited travel on the Golden Tours Hop-on Hop-off Tour for the duration of your ticket and visit Merlin's most iconic attractions, including the London Eye, SEA LIFE London, and many more. With the Golden Pass, you'll also get exclusive discounts on restaurants, entertainment, and attractions with the Tastecard.

Each pass includes a hop-on hop-off bus tour with over 60 stops across London. Easily hop on and off at major attractions like Big Ben, Buckingham Palace, the Tower of London, Madame Tussauds, and the London Eye , enjoying live or multilingual audio commentary as you admire the city.

The Golden Pass is valid for 30 days and includes a one-day or 24-hour bus tour, access to some of London's most famous attractions, and the invaluable Tastecard, for an unlimited London experience with exclusive benefits.

Highlights:

Discover London with a 1-day or 24-hour hop-on hop-off bus tour.
Access the city's most iconic attractions
The only pass that includes London's Merlin attractions
Take advantage of exclusive offers and discounts at restaurants with the Tastecard
Experience the wonders of London in total comfort
Thames River Sightseeing Cruise*
Two walking tours included*

What is included?

1-day or 24-hour hop-on hop-off bus tour ticket
Entrance to selected attractions
Exclusive Tastecard subscription
Thames River Cruise* (24-hour bus tour only)
Two free walking tours* (24-hour bus tour only)

What is not included?

Public transport
Taxi
Entrance fees to other attractions not selected

What is there to know?

Useful information Hop-on Hop-off:

For up-to-date information on the Hop-on Hop-off service, visit [this link]

Audio guides available in 12 languages: English, French, German, Italian, Spanish, Chinese, Russian, Brazilian Portuguese, Polish, Hindi, Japanese, and Arabic.
The Orange line is active every 30 minutes from Monday to Thursday.
Hop-on Hop-off service available from any stop.
There are no toilet facilities on board.
Luggage: Suitcases or bulky items are not permitted.
Minors: Children aged 15 and under must be accompanied by an adult.
The hourly ticket (24 hours) is valid from the moment of the first boarding and allows unlimited use within the chosen time interval.
The day ticket is valid only on the selected day
The river cruise can be used between Westminster and Tower Millennium Pier (or vice versa).

Classic Tour (Blue Route):
Visit all the major landmarks in central London, including the London Eye, Tower of London, Big Ben, Houses of Parliament, The Shard, St Paul's Cathedral, Piccadilly Circus, Harrods and much more.
Essential Tour (Red Route):
Explore central and north London. Covers Covent Garden, Westminster Abbey, Hyde Park, Regent's Park, London Zoo, Madame Tussauds, Kings Cross, and many of the capital's must-see attractions.
Museum Route (Orange Route):
Discover London's most iconic museums, including the Natural History Museum, the Science Museum, and the V&A Museum, as well as the Royal Albert Hall, Harrods, and Buckingham Palace.

View the route map here

The cruise* (included with 24-hour tours) is operated by City Cruises with departures every 30 minutes from the following piers:

Westminster Pier – Victoria Embankment, London SW1A 2JH
Tower Millennium Pier – Lower Thames St, London EC3N 4DT

The journey lasts approximately 30 minutes. Passengers can board the first available vessel.

Free walking tours* (Included with 24-hour tours)
Jack the Ripper Walking Tour

Start time: 3:30 PM (daily) – please arrive 15 minutes early
End time: 5:00 PM
Departure point: Golden Tours Stop 8 – Tower of London, Tower Hill (opposite Tower Hill station)
Arrival point: Near Liverpool Street tube station

Royal London Walking Tour

Start time: 10:00 (daily) – please arrive 15 minutes early
End time: 12:00
Departure point: Tourist bus stop outside the King's Gallery, Buckingham Palace, Buckingham Gate, SW1A 1AA (nearest tube stations: Victoria and Green Park)
Arrival point: Westminster Abbey (nearest tube station: Westminster Station)

Useful information: Choose your attractions
Personalize your experience and make your stay in London truly unforgettable!
Select 1 to 3 attractions from among the city's most famous monuments and entertainment venues.

Available attractions:

London Eye – Take in breathtaking views of London from a high-tech glass capsule.
Madame Tussauds London – Meet lifelike wax figures of royals and your favorite celebrities.
SEA LIFE London Aquarium – Experience extraordinary marine life from around the world up close.
Shrek's Adventure! London – Embark on a journey to the kingdom of Far, Far Away and meet Shrek and his friends.
The London Dungeon – Experience an immersive experience and discover the dark and mysterious side of London's history.
London Zoo – See animals of all sizes in natural, meticulously maintained habitats.
Westminster Abbey – Explore the famous coronation site of British monarchs.
Tower of London – Discover the legendary fortress, with tales of power, secrets, and ancient torture.
Kensington Palace – Visit the historic royal residence of the Duke and Duchess of Cambridge.
London Night Bus Tour – See the capital’s most famous landmarks lit up after dark.
Afternoon Tea Bus – Enjoy delicious scones, sandwiches and pastries as you explore London on a stylish double-decker bus.
London Christmas Lights Tour – Discover the magic of the city's Christmas lights with a live guide. (Available November 7, 2025, to January 4, 2026)

Tastecard and Coffee Club Benefits
Enjoy fantastic discounts on restaurants, pizza delivery, cinema tickets, and more! With Tastecard, you can get 2 for 1 or 25% off your total bill at thousands of restaurants across the UK.
Plus, join the Coffee Club and receive 25% off barista-crafted drinks, valid at Caffè Nero, Black Sheep Coffee, and thousands of independent coffee shops, 7 days a week. The card is valid for one month and offers tons of savings during your stay.